A Website To Drink To
There are over 100,000 online domains launched every day, which is to say, a lot nobody will ever notice. But when one of the globe’s biggest wine and spirits distributors decants one into cyberspace, you can bet it’s set to become more than a blip on any drinker’s radar.
As it turns out, luxury brand conglomerate LVMH’s Clos19 portal has already captured the attention of the booze world, with critics calling it everything from the “Net-a-porter for wine lovers” to the “ultimate place to discover all you need to know” about spirits.
The hyperbole can quite easily be quaffed. At Clos19, you can cart away offerings from the 21-house-strong LVMH stable, including rarities like a limited-edition methuselah of Dom Perignon’s 2002 Rose, or a bottle of the oldest and rarest of all Glenmorangie whiskies, Pride 1974. (A minor inconvenience: delivery is only available within the UK for now.)
The site is more than a handy channel to acquire top tipples—visitors can also pick up drinking tips and inspiration from its online magazine, Journal19. Or book, say, a champagne masterclass conducted in London’s Louis Vuitton Apartments.
At the top of the cork: Unique adventures for intrepid oenophiles. Think a trip to explore Antarctica that includes private ice-and-fire-inspired tastings and fine dining in a luxury camp, or a whisky tour that packs in a stay at the award-winning Gleneagles estate in Scotland’s Ochil Hills.
It all funnels into Clos19’s main goal, which is to champion and inspire the art of hosting. Says Stephanie Watine Arnault, the website’s founder and CEO: “[Clos19] gives more immediate and sophisticated access to not only our exceptional products but also provides the services, accessories and experiences that enable our audience to become the perfect hosts.”
By Audrey Phoon